What it does

FrshBook is offering a fresh, new and innovative way to check out new books without having to leave the comfort of your own desk. Forget about Oprah’s book club or your local newspaper’s reading picks, for Frshbook is a patently gripping new media experience. Powered by Flash, FrshBook allows you to virtually grab books, rotate them, zoom in and out, and flip them over to read the publisher’s note. You’re given an almost tactile means to browse through new books. There are fifteen books in total, each of which form a sort of viewing wall. The selection appears to be updated daily. Today’s reads include a selection from Valerie Bertinelli, Anne Rice, and Danielle Steele.

In their own words

“Fresh books delivered daily.”

Why it might be a killer

This is fun, addicting stuff. You can view the books from all angles, make them twist and turn in step, you can check out the covers in detail, and read the back page blurb to finalize your choice. Frshbook definitely offers a mesmerizing, new way to pick out your next read.

Some questions

Will the novelty of this wear off quickly? How are books chosen? Will they add links so that you can actually purchase the books? Also, the text on the flipside of each cover is difficult to read—small font, very unclear—will there be any way to focus in on that singularly?

Updates