What it does

If you have an Apple product, such as an iPhone or iPod, Incase offers you coverings and carrying solutions that will protect and add design to all of said products. Incase prides itself on offering lightweight solutions that enhance the design of Apple products and increase the mobility of carrying around your laptop or other Apple device. They test their products regularly and are up-to-date on the latest technological advances released by Apple, such as offering cases for the new iPhone 3G. The website itself is as sleek as Apple by including images and descriptions of the products which they offer along with the latest news of the latest products. Incase also features a blog and Flickr pictures to keep up with its users and to gain notoriety.

In their own words

¨Inspiration, ideation and implementation is the backbone of the Incase product development process. Our industrial designers employ exacting design protocols that ensure our products constantly evolve to suit the needs of emerging markets and an increasingly broad variety of Apple product experiences. Utilizing advanced construction techniques and innovative materials, Incase products offer a combination of intuitive functionality, elevated design, superior protection, and ease of use.¨

Why it might be a killer

The website itself is killer for it looks modern and is in line with Apple´s design concept. The color scheme is perfect, including a polished black background with bright colors to advertise their products. This truly helps to take Incase seriously and to sell their products to Apple consumers. They even offer money back guarantees and warranties to further attract attention.

Some questions

Can users add their ideas for good design concepts? Why does Incase include YouTube videos?

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