What it does

Founded by a group of ex-industry sneaker lovers, RYZ aims to change the way shoes are created by involving their customers in the design process. Any member of the site can submit a shoe design which can then be voted upon by the other members of the community. The shoe that ultimately wins, will be produced and sold and profits will be shared with the designer of the shoe. The top designed shoes are displayed on the home page and some shoes can already be purchased starting at just $90 per pair at the online shop. RYZ also has a community section which includes forums, blogs, and links to previous design contest winners.

In their own words

“Designed by you, produced by us. Founded by a group of ex-industry sneaker geeks who believed in a better way, RYZ isn’t just another fashion brand. It’s a new way of thinking about the fashion business that includes getting input -- and ultimately forming a partnership -- with our customers.”

Why it might be a killer

This should really appeal to both up-and-coming designers and to people who like their fashion to be cool and original.

Some questions

Will they be releasing other shoe models or will they stay with the current line?

Source: Killerstartups.com