In their own words

“Billions of online video impressions are wasted because advertisers cannot reach the right audience and match ads to the right content. TagLift™ analyzes video in the social context to make online video advertising work.”

Why it might be a killer

Companies are always looking to improve ad revenue. This site provides a product that does all that for an accessible price.

Some questions

Aren’t there many other services that offer the same thing? What sets this one apart?

What it does

If you are an advertiser working with the likes of YouTube, then you know that most of the times your ads don’t match the videos people are watching. Over at Taglift.com, you’ll be able to find a company that specialises in coupling videos with the right tags. Once you hire the service, the site will do their best to match your ads with the right tags, widening your profit margins. The site’s service also works with social networking sites’ videos. If done right, the tag matching will allow you to reach the full potential of content specific advertising. The technology the site uses was developed using the most advanced algorithms, allowing for faster and better tag matching. The software automatically identifies the people who are being exposed to your ads. This information comes in handy when you are trying to work another advertising strategy. On the whole, the site should be very interesting to the many companies interested in getting the most out of their advertising campaign.

Source: Killerstartups.com